Successful Global Brand Management Through IP Rights

Successful tech companies, whether they are large corporations or startups, protect valuable technologies through patents. However, fewer companies proactively establish unique market presence and brand reputation. IACT has asked IP experts for their advice.
 

1.  Ms. Tiffany Gehrke at Marshall IP overviewed the value of brand protection and introduced important developments in US trademark protection.

2. Mr. Esteban Santamaria discussed trademark protection in US and Mexico on December 19, 2024 (video recording not publicly available). 
3. Mr. Koji Mizushima made a presentation entitled "For Realization of Brand Protection in Line With Brand Value Management" on December 19.2024 (the audio can be accessed below).

4. IACT's Chair, Judge Rader explained how to utilize trademarks in "the usefulness of trademarks in biopharma sector" on February 19, 2025,

5. IACT's Secretary General discussed the difference between patents and trademarks on February 19, 2025.